Resume

Kari McMinn

Personal Profile

Consumer technology Product Director with 15 years of experience scaling digital products across startups and a Fortune 500 company. Recognized for my ability to think strategically and creatively to solve key customer problems and deliver business results.

Product Management Skills

Exceptionally skilled in creating clear and well-defined product requirements documents that include business goals, market research, product concept, definition, wireframes and user flow.
Accomplished at managing cross-team communications to execute product vision across design, engineering, marketing and customer service teams.
Adept at leading a/b testing initiatives to feel confident around the evaluation of a product launch.

Responsible for managing product lifecycle from strategy to execution to post-launch evaluation.
Skilled in assessing business opportunity, strategy sessions and staying up-to-date on industry trends to define business and product goals.
Experienced with conducting user research and building out user personas to establish a target audience.
Demonstrated ownership, drive and urgency in resolving issues.

PROFESSIONAL EXPERIENCE

Senior Product Manager - Amazon Shopping Videos (September 2022 - Present)

Senior Manager, Product - CNN+ (July 2021 - Present)

Collaborated with 100+ team members across Design, Content, Engineering, Marketing, Research, and Senior Leadership teams to launch CNN+, CNN’s Direct-to-consumer streaming product.
Responsible for hiring and managing 2 direct reports focused on content discovery experiences that drive deeper subscriber engagement.
Led product development for core features cross-platform including search, watchlist, continue watching and live programming.
Worked as the proxy for our Vice President of Product during a 2 month parental leave which involved managing a team of 10 product managers, and representing product in leadership and all hands meetings.

Director, Product - Food Network Kitchen (August 2019 - Present)

Collaborated with 75+ team members across Design, Editorial, Engineering, Legal, Marketing, Research, and Senior Leadership teams to launch Food Network Kitchen, Discovery’s first Direct-to-Consumer subscription offering for the Food Network brand.
Established and grew a subscriber audience by launching new premium feature offerings such as Meal Planning, Live and On-Demand Cooking Classes, and recipe enhancements.
Presented product vision for high impact initiatives to the senior Discovery DTC leadership team for feedback and approval.
Worked with the Director of Operations to establish product frameworks and processes to be used across the Product Management team to manage development through discovery, delivery, and post launch evaluation phases.
Mentored Product Managers and directly managed Product Interns around user centric product development as well as career development.
Led the integration of product marketing and research tools to track organic and paid media campaigns as well as communicate with customers via email, push and in-app message campaigns.

Senior Product Manager - Food Network In the Kitchen (May 2017-August 2019)

Product owner of the Food Network In the Kitchen apps on iOS, Android, and Apple TV.
Continuously delivered biweekly product improvements to customers that led to an 862% increase in video plays and 42% increase in visits year over year.
Relied heavily on user research learnings that came out of surveys, in-person & remote qualitative research sessions, ethnography studies, and immersive design sprints to set product direction.
Worked closely with partners at Apple and Google to incorporate emerging technologies in the mobile space including ARKit, ARCore and other operating system updates which led to user engagement, app store promotions, and press mentions.

Senior Product Manager (September 2016 - April 2017)

Focused on product improvements to grow the audience and engagement with Devpost’s recruiting product.
Strategized and defined a product marketing strategy that included incentivized sharing, new SEO landing pages, and targeted email communication to grow and retain users.

Product Director (June 2015 - January 2016)

Captured 150k new email subscribers a month and grew our email list to over 1.2 million subscribers by implementing new email newsletter sign up flows.
Engaged 150k users and brought in incremental direct sales by developing targeted email coupon alerts.
Developed a streamlined product development process by working closely with our VP of Engineering, 12 engineers, 3 designers, a product analyst, and a product manager.Senior Product Manager (September 2013 - June 2015)

Senior Product Manager (September 2013 - June 2015)

Increased revenue by by defining and launching product features that contributed to SEO traffic growth.
Built a new attribution-tracking model to help credit sales to external marketing campaigns.
Increased shopping conversion rates that led to thousands of incremental sales by leading A/B testing projects using Optimizely.

Product Manager (June 2010 - September 2013)

Grew community to 500,000+ registered members and over 15 million active users annually
by implementing registration and membership features.
Expanded the analytics strategy and led the integration of Mixpanel and Google Analytics to
measure product success.
Improved user retention by developing an email marketing strategy that included the implementation of Silverpop and Sendgrid email services.
Increased registration conversions by 3x by testing various on-board flows.
Grew our mobile usage from less than 5% to 50% by leading migration of site pages to a mobile responsive design.

Community & Affiliate Marketing Manager (June 2006 - December 2012)

Responsible for handling customer service inquiries, managing relationships with thousands of local and national non-profit organizations, and managing relationships and sales with 100+ popular online retailers.
Sold over $300,000 worth of advertisements and coordinated delivery of display ad space featuring select partner merchants.